Box Hill Institute have created a short video that gives Australians some great social media statistics and facts from a local perspective. While it’s already one year old it’s got some great statistics that will help you in your digital strategy.
Two statistics that stood out for me:
1. Australians are the most prolific users of Twitter in the world.
2. 78% of consumers trust peer recommendations. Only 14% trust advertisements.
What stood out for you? Comment below.
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