Instagram is a great social media platform for your church. It is a simple, yet effective visual way to get your message out. If you haven’t signed up yet, I’d encourage you to do so.
The platform itself has undergone many changes over the last year with business accounts being introduced, Instagram Stories launching (read my post about how to get the most out of it here) and video becoming more available with the length of the post time increased.
From time to time I love to share with you how churches are telling their unique story. Here are some great ideas that I think most churches can use, including yours! I hope you come away with new ways to tell your own unique story.
1. Celebrate volunteers
2. Leverage popular #hashtags
3. Quote Scripture
4. Show Your Worship
5. Have fun & and invite people into community
Grab whatever’s in your pantry & head over…join a group today at crosspoint.tv/groups. #everythingcounts #cpgroups #grouprules
A photo posted by Cross Point Church (@crosspoint_tv) on
6. Show community in action
7. Promote your church online
8. Resharing volunteers posts shows that you care!
#Repost @adamwdye with @repostapp ・・・ Directing video for the @brentwoodbaptist Deaf Church Camp Summer Sign parents night. It was a blast watching these kids portray the beauty of God’s creation… all without spoken words.
A photo posted by Brentwood Baptist (@brentwoodbaptist) on
9. Retell the story of sacred moments
10. Celebrate cultural landmarks
11. Preview to potential visitors what your services are like
12. Highlight upcoming speakers
13. Celebrate community
14. Multi campus? Share all the stories
While many new features have come on stream like video and Instagram Stories (Read more here). The key to being on Instagram is still to have great photos (or video) and tell a great story, rather than just push a message.
Your Turn
If you have more ideas, I’d love to hear from you. Also feel free to drop your churches URL in the comments so I can check you out.
