Seven Essential Ingredients To A Successful Church Brand

These seven essential ingredients are vital for creating a successful church brand: 

Church Staff & Senior Leadership Support
1) Senior Pastor/Minister's leadership being the brand champion.
2) Congregational culture that lives out the brand promise.
3) Buy in from majority of church staff.
4) Simplicity in the alignment of brand messages across vision and mission of church.

Visual strategy
5) Strong consistent brand identity system.
6)
Effective use of graphic design, video and web design.
7) Ability to capture the brand in a
clear and simple sentence.

I love reading Brand marketing insider blog, I've used a recent blog of theirs as the foundation for this post and re-mashed it up for church leaders and communicators. 

Related Posts
The Ten Communication Commandments

How to communicate simply and clearly
The why, what, who & how of communications
 
Success is 99% Failure

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1 comment

  1. Dear Rev. Rick Warren,
    As God uses in a special way to help God’s people.Please can you send me the seven Essential Ingredients to a successful church brand? I have no computer home.It would be good if I get its in detail.
    my mailing address in Haiti:
    PASTOR Clexorne M Presume
    Philadelphia Evangelical Church
    p.0. box 50
    cap-Haitien, Haiti, W. I.
    I need your teaching more than ever because you are a man of God. Remember Iam pastoring in Haiti and live there.
    Please keep in touch
    God bless you abundantly
    Pastor Clexorne

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