How do you measure the ROI on your social media presence?
Social media and it’s return on investment (ROI) is an often a contentious issue. Especially when some don’t understand the value that social media can bring. Below is a great info-graphic that will help you define how to measure the ROI on your own social media strategy and explain it to others in terms that they will understand.
Here are some metrics I use that you can use to measure your effectiveness:
1. Engagement should be a high value metric for you. Are people engaging with your content? Are they interacting with comments and questions you post on Facebook, Twitter or Google+?
2. Site traffic – Are people clicking through to your website? If they aren’t then the content probably isn’t relevant or engaging them. If they are share in the comments what strategy you are using.
3. Increase in followers/friends – Is what you are saying engaging or am are your just part of the online noise? When people spread what you say does it attract others?
I know that different social media platforms have different levels and kinds of engagement too. I’m finding Google+ great as a platform where I am solely focussing on interacting with my blogging friends. I’ve found Facebook a bit more challenging because I have up until now used my personal account which has been okay for me, but some of my friends aren’t interested in what I’m talking about on my blog, so I have set up a Facebook page for specifically for my blog. (I’d love to get your feedback on it too!)
What metrics do you use?
Infographic by MDG Advertising
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