How Not To Advertise Your Church To Your Community
Some marketing genius from Alabama Life-Savers Ministry had this brilliant idea to quote Adolf Hitler to promote their church. See the tweet below that captured this ringing endorsement for churches everywhere.
The quote says “He alone, who owns the youth, gains the future” which Hitler said at a rally during his rise to power.
About #Hitler billboard – Advertising Co. says Life Savers Ministries ordered their billboard down tomorrow. pic.twitter.com/zE1ObOVwTI
— Blake Hooper (@Blake_AU4ever) June 2, 2014
The billboard has received wide spread coverage for all the wrong reasons. The billboard was later covered up. This is proof that church marketing can suck.
Agree or disagree? Or do you hold to the idea that all publicity is good publicity? What impact do you think this will have? Comment below.
Hitler’s words in this instance are certainly worth considering and there is some truth to them … but to use them in advertising is just plain stupid.
He makes the point that we develop our values and future direction from an early age but comparing Hitler’s goal of corrupting young people to the teaching within a children’s ministry is never going to be helpful.