Why Your Church Needs A Digital Strategy
Missed me? Sorry I’ve been quiet on this blog. I’ve been very busy executing the final phase of our church’s digital strategy. Before I go tell you about what that is and how we’ve gone lets rewind a bit.
At the start of the year I released a free Digital strategy e-book because I felt there was a gaping hole in the church world. Some churches did great social media, but didn’t connect their social media with an achievable and realistic goal. You can read the free e-book here where I unpack how I did it.
So let me bring you up to date. I just launched Crossway’s online campus. Otherwise known as church online. It has been a year in the making. A few years in the strategy and dreaming phase.
We kicked off with 10 services on a Sunday. What I hadn’t anticipated was the response. We had over 700 people on our first Sunday from over 40 countries. I was so pleased with the outcome. It has taken a whole team to get this far. And it is only just getting going.
One key outcome I’ve learnt is that I’m a serial entrepreneur. I love dreaming and casting a vision and seeing something from nothing become a reality.
Now some of you may be thinking, Steve’s focus has changed. Not at all! I love blogging and will be sharing in the future how I reached 220,000 people in one day through social media soon. Very cool.
Turning from me to you now. Have you figured out your digital strategy yet? Do you have a goal? Are you struggling to figure it out? I’d love to hear from you. Leave a comment below and let’s talk!
Me too! “Serial entrepreneur” — sounds so much better than so many other things I’ve been called for having multiple interests and careers.
Also from the Me Too Department: a passion for strategy — preferably starting with some before going too far down the wombat tunnel. (See what I did there?) So, applause and kudos to you, Steve, for reinforcing the importance of this core focus. Seeya on Twitter!
🙂
I’ve used the term serial entrepreneur to describe myself too 🙂 Your definition of it is just perfect. That’s awesome about the launch! Congrats!! I’m sharing this post on my FB page. Thanks Steve
Hi Steve! Thanks for sharing so much so often. I too have “too many interests” in the intersections of my passions for marketing and ministry. Wouldn’t change a thing. May God continue to bless you!
Just ran across your site. Glad to become aware of it. I actually landed on this page from another on your site advertising your free eBook on social media. Is that the same one as “Your Digital Makeover”? If not, where can I find it? I’m eager to take a look. Thanks!
Hi Brian, you can download it by adding your email in the box at the top right of the page where the picture of the book is. A link will be sent to you automagically