11 Great Examples Of Facebook Live
I’ve been talking a lot recently how Facebook Live can really help your church get noticed. I’ve finally found enough examples of Facebook Live that you can see for yourself.
The reason why Facebook Live is so powerful currently is that Facebook hasn’t throttled back the reach of these posts. That means you will reach many more people than any of the other kinds of posts that you create.
Here are the different Facebook Live posts:
FCBC
The Heights Baptist Church
Midway Church
Brentwood Baptist Church – service preview (Love this!)
Brentwood Baptist Christmas Service
Grace Harvest Church
Turning Point Church
Gateway Church
Westside Family Church
The Chapel
Ridgecrest Baptist Church
Creating a Facebook Live video is a brilliant outreach tactic and I highly recommend you explore using it. If you have never done a Facebook Live video check out these free videos that will give you an overview of what is needed to get started. There are some excellent pro-tips in here. It’s an introduction to a paid course, but you will get heaps of training value just by watching the free videos.
Watch the free training videos here.
Your turn
Have you created any Facebook Live videos for your church? Or do you have questions? Leave a comment below!
I am the communications manager for Bryn Mawr Presbyterian Church in Bryn Mawr, Pa., and I used Facebook Live for the first time during our annual Christmas Concert. I went live only when the congregation was singing Christmas carols because I wasn’t sure if we could show the entire concert because of possible copyright issues. (I was told by a colleague who works for a local TV station that we are not profiting from showing the live videos, so we probably don’t need to be concerned about copyright violations.)
We had a few people who watched the live sessions, but most people viewed the videos after the concert. The three live videos were very well received on our Facebook page, and several people have shared them with their friends. We also had many people commenting on the videos. Our organic reach exceeded 3,300 for one of the videos. Here’s the link to our Facebook page: https://www.facebook.com/brynmawrpc/
Using Facebook Live was easy; I downloaded the Pages app on my iPhone, bought a Glif tripod mount and stand for iPhones, and did a short live session in our chapel to test it out before the concert. I think it’s a great tool for church communicators and highly recommended using Facebook Live.
Am I missing something or are these videos failing to engage with the live viewer? They’re all showing great content, but only Brentwood Baptist’s service preview is specifically aimed at the live audience and even that video, the paster doesn’t encourage comments or respond to them live. What’s the purpose doing live videos that are effectively the same as regular ‘upload it later’ videos (other than priority in the news feed)?
We’re constantly being told engagement is key, but these examples all seem to miss the greatest advantage of live streaming – you can literally interact with your audience in real time. What do you think, Steve?
Some great points there Chris, it’s not enough to just broadcast on not be contextual to the online audience. You need to have someone interacting during the service.
Great examples! Thanks. Totally agree with the engagement though.