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Blog

The 10 Communication Commandments: 1st Commandment

Commandment No 1: Thy Shall Know Thy Audience Whether you are a church leader, preacher, communicator or business leader you need to get this. You need know what your primary audience is ...

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Warning: You may ignite the largest global Atheist advertising campaign. Ever.

Be careful what what you wish for when you advertise. Your campaign may have unintended consequences. And from little things big things grow. Adriene Sherine was catching the bus one morning when she ...

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How [not] to do Church advertising: you decide

This billboard ad is seriously funny. I can see and agree with most of the other side's the point of view. Besides the fact that the bible actually says that Jesus had brothers here, ...

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The No.1 communication opportunity in 2010 – will you be there?

At the 2009 Hillsong Conference, Pastor Joel Osteen from Lakewood Church held up his bible and asked the audience to lift up their Bibles and repeat after him. "This is maaa bible…” Many of ...

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17 spectacular religious communication failures

They say that pictures say a thousand words so here you are.

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Rebranding Christianity – Could you?

Can Christiantity or Jesus be rebranded?

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You’re losing a part of me

I've become dormant. Sedimentary. OVERweight. So I have to turn things around. Fast. I don't fit into clothes I once did. And there is no excuse. I'm now working out at a gym to lose ...

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Do churches really need communication experts?

It's a question I get asked often. "What do you do?" When I answer: Some Christians look at my role and understand why I'm here. Some think that my church should just rely on the ...

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3 lessons Tiger Woods can teach you about communications

3 lessons Tiger Woods can teach you about Crisis Communications

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Are you an innie or an outie? Why it matters.

I believe introverts are God's gift to the creative expression of the church. I believe that God has wired them to become the best creative talent there is. Why? Because they let their work their ...

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Why is Fifty Cent helping my church?

Thanks to Copyblogger and Robert Green for this one. Why is Fifty Cent helping my church (and especially me)? He is helping me stay connected with my audience. How? By showing me that: I need ...

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7 simple ways to improve your creativity & communications

Improvement #1 Be original. There are a thousand churches out there who want to be like the bigger and better church up the road. Why become a wannabe?Improvement #2 Be teachable. ...

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