Branding – Page 5 – Steve Fogg: Clear & Simple

I’m Hosting A Social Media Seminar For Willow Creek Australia

I'm really excited to announce that I will be running a social media seminar in partnership with Willow Creek Australia in late June. I'll be sharing my best social media tips for church leaders, churches, para-church organisations and non-profits.

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I’m Speaking About How Churches Can Use Social Media In England!

One of my dreams has been to use my talents and gifts serve the church in the United Kingdom. If you didn't know I was grew up in the UK. I'm so excited to share with you some upcoming social media seminars I'll be speaking at in late May and June 2013. If you or your church are just starting out in using social media then these seminars will help make you more effective!...

7 Great Church Websites That Have Responsive Design

The transition towards responsive design in the church web world is well and truly underway. In my recent post, 'Why your church needs to update its website in 2013' I shared the reasons why you need to get moving on updating your website. I'm seeing new sites come online weekly. We are in fact in the middle of our own website redesign at Crossway Church using the responsive design philosophy. Church website design will always move with the times. This is just the latest chapter....

Why Your Church Needs To Update It’s Website In 2013

In the last half of 2012 I developed our digital communications strategy for 2013. One obvious area that needed attention was our church website. One problem was looming large on the horizon in 2013....

5 Reputation Management Lessons From The Instagram Disaster

If you have missed the news, 24 hours ago Instagram just updated it's terms and conditions for using the App. Since then there has been an uproar both in the blogosphere and on every social network I'm on. You may think, so what? What does that have to do with charities, non-profits, churches and communications? Well there are in fact many lessons here for all of us.

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Top 12 Reasons You Visited My Blog In 2012

I've been blogging for a few years now and it's been an absolute honour to resource you. My goal has been to equip and improve how churches and non-profits communicate with their audiences. This year people from 79 countries around the world visited the blog. It's a very humbling feeling to know that you are reading this and hopefully doing something with what I write about.

Every year I take a blog 'health check' to see what you find the most useful. I've asked you a few questions at the end of this post. Please drop in a comment as I want to know how I can serve you in 2013. Here are the top 12 posts/reasons why you came to my blog in 2012.

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10 Stunning Examples of Christmas Branding From Around The World

I love seeing the creative and technical chops that goes into communicating Christmas in different churches around the world on the web. Here are a few of my favourites that different churches have been creating to promote their various Christmas experiences. I'm sure you have one you love which may not be on this list. If you do, drop a short comment and a link for us all to look at!

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10 Common Branding Mistakes That Churches Make

Effective branding for churches has never been more important. We live in a media-driven age where first impressions last and a church's brand presence can literally be the difference someone coming to visit a church or not. A church 'brand' is so much more than just the logo. It's also the language that is used, the visual look and feel around the logo, the kinds of photos used. Ultimately a successful church brand can be defined by the power and focus of the story you tell....

The Burning Question Everyone Should Ask Before Rebranding

Everyone comes to the point where they need to rebrand. For some it has taken some time to "discover who they really are" and realise that their brand identity doesn't fit their existing reality. For some others, you have literally outgrown the existing brand. You have grown, entered into different areas and your brand identity just isn't you.

Each category both need to have a compelling and convincing answer to the follow question:...

What A Restaurant Can Teach You About Brand Experience

My wife was recently invited out for a brunch with some of her friends down at the local golf club. Lou has some quite specific dietary constraints, so she called the golf club and told them that she could be coming down the next day and asked what there was on the menu that she could eat. There was no point in her going down just to watch others eat. The staff member at the golf club took her number and said that they would call her back to let her know what was suitable.

Did she hear from them? No. Did she go to the brunch? No....

How Not To Create A Compelling Brand Experience

[caption id="attachment_2634" align="alignnone" width="570" caption="Have you ever had a bad brand experience?"][/caption]

Before I start this post I want to let you know this isn't a rant/venting post. Really it isn't. I just want to demonstrate to you an example of how your brand is so much more than just the pretty pictures on your brochures and website. Your brand experience transcends the visual and is realised in the physical and the present (wow, thats deep). Good branding goes much further than skin deep. Here's what happened to me a few weeks ago.

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8 Takeaways From 2012 Christian Media Australia Conference (& Notes)

I've spent the later part of this week at the 2012 Christian Media Australia Conference. It's been a really great time meeting people and learning from others in other areas of the creative and communication arts. I also got an opportunity to speak about finding your brand voice which was pretty cool. Here are some my top takeaways for me from the conference:...