Branding – Page 6 – Steve Fogg: Clear & Simple

How To Find Your Brand Voice

We all have a brand voice. I have a one. You have a brand voice too.

Yes you do. Really. Whether you believe it or not we are all known for something by those around us....

What Would You Do With The Next 48 Hours If It Were Your Last?

This isn't a post about how to manage your time effectively in a super corporate warrior kind of way.

It isn't about being the über project manager and delivering that last-minute project on time despite the ridiculous deadline.

Here is what this post is about, I was told this morning that someone I know has 48 hours to live. ...

4 Reasons Why I’m Excited About The Christian Media Conference

I'm really excited about being invited to speak at the 2012 Christian Media Conference on the Gold Coast in May. I'm excited for 4 HUGE reasons:...

My Top Church Websites This Easter

Every Easter I post a list of my favourite church websites. I am a designer and a communicator and I love seeing the best intersection of the two. The best design usually come from carefully crafted brief's from communications professionals. The websites I have selected are in my own opinion, at the top of that list. And there are some absolute crackers here....

How Occupy Lost It’s Moral Authority

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I'm not the kind of blogger that rants. Really I'm not.

But nothing gets me more annoyed than people not being paid for what they are worth, or not at all.

What does this have to do with the Occupy movement I hear you ask? I'm glad you did.

Occupy by their very nature are against corporate greed. They are all about everyone getting a fair deal, about not being exploited.

But like any movement that has morphed into an organised body it has dramatically highlighted the syndrome that any organised body can fall foul of:

...

8 Great Christmas Church Websites I Like

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Christmas is one of my favourite times of year. I really enjoy seeing how churches creatively present the Christmas story on their website. Each year I do a bit of a review of some websites that I can find in the short time I have to blog. Here are eight of my favourite websites:...

A Handy Two Minute Guide To Help Your Brand Become More Social

Below is a great info-graphic about socializing your brand. What I love about these tips are that they can be applied in almost any organisation. Profit or non-profit. It doesn't matter. All you need to have is a desire to be a brilliant social brand. This is a great 'in house' tool which can serve as a starting point for developing your own best-in-class practice through creating an authentic social brand for your organisation. Here are my takeaways:...

4 Simple Ways To Destroy Your Own Brand In One Day

Qantas is one of Australia's most prestigious brands. It is the national airline. It has had an extremely high-profile and enjoys the reputation of being one of the safest airlines in the world (It also trades off this fact). Aussies have had a national love affair with Qantas over the years. Its logo is also one of Australia's national symbols and many consider part of their national identity.

Today Alan Joyce and the executive management of Qantas just ended that love affair and mauled the airline's brand equity and it's reputation in one day....

Branding Basics – What Is A Brand?

Welcome to the first post in the 'ultimate guide to branding' blog series. We have to start somewhere so I am going to share with you some branding basics. It's a branding 101 class if you like. We are all pretty savvy when it comes to brands but do we really know what a brand is?

Whether you are a not for profit or a business, you all have a brand, and you all need to understand how branding can help you in what you do. If you can't define what a brand is how will you ever define how to position your brand (We'll talk about brand positioning in another post soon and it's importance). ...

Why I Don’t Care About You

I don't care about you. I really, really don't....

The Ultimate Guide To Branding

I'm starting a new blog series today called 'the ultimate guide to branding' (I was thinking about calling it branding for dummies, but then I thought - lets aim a little higher eh? :-)). In this series I'll share with you what I've learnt over 20 years working in graphic design, advertising, PR and marketing. It won't have dull and boring scientific definitions, I'm going to keep it real to your work world and mine. I'll dive deeper (hopefully) in an engaging way that will help you understand how to utilise it effectively in what you do in your world....