I was recently listening to an Andy Stanley Leadership podcast where Andy talked about ownership. Andy told the story about where he walks around this church and picks up the rubbish as he finds it. Eventually his staff who were meeting with him hired a cleaner not only to help him focus on the meeting, but also because they realised that the rubbish was being cleaned because Andy owned every level of responsibility. Not just at the higher levels of leadership. But all levels. If he saw something was wrong. He helped fix it where he could. What Andy probably also knew was how people would react coming into his church seeing rubbish in the corridors.

Andy knows that first impressions really, really matter. In the first few seconds those visitors will form an opinion about his church. And its the same for your church both in your physical location and online....