Marketing – Page 3 – Steve Fogg: Clear & Simple

Bite-Sized Communication tips: Episode Three

Welcome to episode three of my bite-sized communications tips (It blew again today – so its a few bites now). Today I answer one of your questions about social media. ...

Bite-Sized Communication tips: Episode One

I'm piloting a new idea this week. Each week I'm going to answer one question and post a short reply via video on a Wednesday (my time). It will be short and sweet. To the point. You could say bite-sized! There will be no fancy 'in-video' graphics or sales funnel asking you to buy something later. Just me answering your questions about marketing, strategy, communication, social media or web.

If you like this, let me know and I'll continue to do it. If not, that's cool. I do like the idea as it does save me time and I can talk quicker than I can type.

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10 Marketing Tips To Help You Communicate To People Who Don’t Go To Church

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Can church marketing ever work? Does it only ever suck? Can a church only ever really focus their marketing efforts on the right audience? What should the message be? These questions have been rattling around my brain recently as we have been developing our own external marketing on a new project. Here are some of the thoughts that may help you in your own marketing to your broader community....

How Not To Advertise Your Church To Your Community

Some marketing genius from Alabama Life-Savers Ministry had this brilliant idea to quote Adolf Hitler to promote their church. See the tweet below that captured this ringing endorsement for churches everywhere. ...

21 Tips That Will Help You Lead Creatives

I've worked with and led creatives for the last twenty years. I've worked with photographers, web and graphic designers, advertising creatives, videographers, writers, artistic directors, art directors and creative directors. Mostly before I started working in my church role as a Communications Director/Pastor....

My Top 8 Church Websites This Easter

Easter is a great time to be inspired by the creativity coming from other churches. As I look online and see what other churches around the world are creating on their websites to promote their Easter services I'm amazed at the talent out there. I love the strategy, creativity and work that communication peeps, designers, videographers put into crafting a great online experience for Easter....

Our Easter Promo Video For 2014

Creating Easter videos for church is such a challenge and joy. Crossway's Easter presentation this year is called 'RED'. Our challenge was to create a trailer that will invoke interest and preview the essence of the Easter story from the presentation. For some, Easter is a heavy and for somber time. We wanted to catch the gravitas and drama of the time without it being depressing or overbearing.

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Marketing Insight Of The Year?

"The Best Marketing Doesn't Feel Like Marketing" - Tom Fishburne

Is This The Best Church Christmas Video Of 2013?

Finding a great video for your church Christmas service is rare. Finding a video for your church Christmas service that has an original angle/idea on it is even rarer. This was created as a promo video, but it could be used as a pre-service video in a church. Is it the best? This video clip is definitely up there for me. ...

Brilliant Insight Into How You Can Increase Your Creativity

My take-away: Embracing Your Limitations Can Actually Drive Creativity

Why Stopping What You Are Doing Might Be The Best Thing You’ve Ever Done

Yesterday was the last day for Google Reader. I've seen many a tweet, Facebook post share an eloquent eulogy on the this passing of this wonderful service.

Yet, what if this was the right time for it to pass on to the heavenly cloud server in the sky?...