This is a guest post from Richenda Vermeulen from ntegrity. Richenda is a social media diva who really knows social media. I met Richenda at a recent conference I attended where she was a keynote speaker on social media. I wrote some in-depth notes from Richenda's Session's on social media, well worth checking out.

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“We need a social media strategy.”

That’s the statement I most commonly hear from people after they’ve learned about my job as a full time social media director. And my response is usually:...