What A Restaurant Can Teach You About Brand Experience

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My wife was recently invited out for a brunch with some of her friends down at the local golf club. Lou has some quite specific dietary constraints, so she called the golf club and told them that she could be coming down the next day and asked what there was on the menu that she could eat. There was no point in her going down just to watch others eat. The staff member at the golf club took her number and said that they would call her back to let her know what was suitable.

Did she hear from them? No. Did she go to the brunch? No....

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What Would You Do With The Next 48 Hours If It Were Your Last?

This isn't a post about how to manage your time effectively in a super corporate warrior kind of way.

It isn't about being the über project manager and delivering that last-minute project on time despite the ridiculous deadline.

Here is what this post is about, I was told this morning that someone I know has 48 hours to live. ...

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One Common Reason Why Your Marketing Will Fail

I've seen this mistake happen too many times. Anyone and everyone is vulnerable.

Businesses. Non-profits. Churches. We can all fall into this trap.

It's a mistake that is so obvious, so easy to avoid that you'd think by now, no one could ever be so stupid to let it happen, yet it does. ...

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11 Practical Steps To Help You Move From Surviving To Thriving In Social Media

I repeatedly get asked the same questions about social media by two different groups. The first group who hasn't dived into social media yet asks 'Everyone is on social media and we feel like we are missing out. What do we need to do to get started?' Before you dive in ask yourself these questions. Do you have time to incorporate social media into your workday? Would social media fit as a valid channel of marketing and communications for what you do?

The second group asks 'We're on social media, but no-one ever seems to follow us.' This group is just surviving, keeping their head above water and wondering if they should shut their Facebook page or Twitter handle down. If this is you, read on. Hopefully I can help you increase your engagement and move beyond just surviving in social media.

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3 Lessons Being Sick Taught Me About Marketing

What Being Sick Taught Me About Marketing

I'm working from home today. Why? Because I have the flu. My wife and other less sympathetic people would say that I'm down with the man flu. When I'm sick is that I am always a slow starter and I need a kickstart.  Which means caffeine. By the gallon if you please. I also need some pointless background noise. Enter morning TV. ...

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The Ugly Truth About Marketing

What Great Marketing Can't Do

A few weeks ago I tweeted . "No amount of great marketing can fix a broken product" and it got retweeted like crazy. As it seemed to strike a chord within some of you all I thought I'd expand on the thought.

There are many things that marketing can help your business or organisation achieve. Great marketing is the one of the raw ingredients in the fuel that makes the great businesses and organisations get to where they want to go.

But there is nothing great marketing can do if your:...

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