I’m Speaking About How Churches Can Use Social Media In England!

church social media england

One of my dreams has been to use my talents and gifts serve the church in the United Kingdom. If you didn't know I was grew up in the UK. I'm so excited to share with you some upcoming social media seminars I'll be speaking at in late May and June 2013. If you or your church are just starting out in using social media then these seminars will help make you more effective!...

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7 Practical Public Relations Tips For Churches

[caption id="attachment_4137" align="alignnone" width="580"]public relations ideas for churches Do you get your message out? Photo Credit[/caption]

Churches can be typically shy in dealing with the media. Many church leaders have been burnt. But it's my experience that public relations (PR) can be a great way for a church to tell the world about the great work that they are doing. PR is a much more authentic communications channel for churches than advertising. I would highly recommend that Pastors, church leaders and Church Communications Directors use it as a communications tactic. I've written a few ideas below based on my own experience that I hope will help you the next time you want to tell your community about what your church is doing....

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5 Reputation Management Lessons From The Instagram Disaster

Brand reputation failure

If you have missed the news, 24 hours ago Instagram just updated it's terms and conditions for using the App. Since then there has been an uproar both in the blogosphere and on every social network I'm on. You may think, so what? What does that have to do with charities, non-profits, churches and communications? Well there are in fact many lessons here for all of us.

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How Not To Create A Compelling Brand Experience

[caption id="attachment_2634" align="alignnone" width="570" caption="Have you ever had a bad brand experience?"]Bad brand experience[/caption]

Before I start this post I want to let you know this isn't a rant/venting post. Really it isn't. I just want to demonstrate to you an example of how your brand is so much more than just the pretty pictures on your brochures and website. Your brand experience transcends the visual and is realised in the physical and the present (wow, thats deep). Good branding goes much further than skin deep. Here's what happened to me a few weeks ago.

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What Would You Do With The Next 48 Hours If It Were Your Last?

This isn't a post about how to manage your time effectively in a super corporate warrior kind of way.

It isn't about being the über project manager and delivering that last-minute project on time despite the ridiculous deadline.

Here is what this post is about, I was told this morning that someone I know has 48 hours to live. ...

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4 Simple Ways To Destroy Your Own Brand In One Day

Qantas is one of Australia's most prestigious brands. It is the national airline. It has had an extremely high-profile and enjoys the reputation of being one of the safest airlines in the world (It also trades off this fact). Aussies have had a national love affair with Qantas over the years. Its logo is also one of Australia's national symbols and many consider part of their national identity.

Today Alan Joyce and the executive management of Qantas just ended that love affair and mauled the airline's brand equity and it's reputation in one day....

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5 PR lessons I’ve Learnt from Google And It’s Engineers

google+ PR

Yesterday a Google+ engineer mistakenly hit the wrong buttons on his keyboard in a message that was meant for Google staff ended up being posted to his Google+ page (Check out the full post here). I don't know about you but there have been times when I have typed a response on email to something I didn't like but after the initial vent I have deleted the email and approached the person directly. Phew! (By the way come and say hello on my google+ page).

Here are 5 PR lessons I think we can all learn out of this:...

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