What A Restaurant Can Teach You About Brand Experience
My wife was recently invited out for a brunch with some of her friends down at the local golf club. Lou has some quite specific dietary constraints, so she called the golf club and told them that she could be coming down the next day and asked what there was on the menu that she could eat. There was no point in her going down just to watch others eat. The staff member at the golf club took her number and said that they would call her back to let her know what was suitable.
Did she hear from them? No. Did she go to the brunch? No....
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