Branding Basics – What Is A Brand?
Welcome to the first post in the 'ultimate guide to branding' blog series. We have to start somewhere so I am going to share with you some branding basics. It's a branding 101 class if you like. We are all pretty savvy when it comes to brands but do we really know what a brand is?
Whether you are a not for profit or a business, you all have a brand, and you all need to understand how branding can help you in what you do. If you can't define what a brand is how will you ever define how to position your brand (We'll talk about brand positioning in another post soon and it's importance). ...
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