Why Promoted Facebook Page Posts Are A Smart Social Tactic
Facebook has gotten a lot of negative press around a recent change that they have made that will impact brands, non-profits and churches fan pages. Facebook has changed their EdgeRank algorithm so that posts are only seen by around 15% of your Facebook fan page followers. That's right, only 15% down from a much higher percentage of the people will see your posts - unless you pay for the privilege. But it's not all bad news. In fact I think there is a massive opportunity for churches and non-profits who are entrepreneurial in their social media strategy....
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