Church Marketing 101: Tactics fail without strategy
I confess that I've made this rookie church marketing 101 mistake many times. I've gotten a bit excited about a project and rushed a few steps forward too quickly. That mistake is simply this - implementing marketing tactics before nailing the marketing strategy. It's a simple mistake, but it can be deadly and cost you a lot of money spent in the wrong places. What a waste.
Any church marketing or communications campaign needs to have a clearly defined objective or goal. (I wrote about why that is so critical to define your goal or objective in the social space recently.) Here is a step by step example of how to do it right:...
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