Church Marketing Myth No. 9
Church Marketing Myth No. 9: Marketing Will Resolve All Your Problems
Kerry Bural: There are no magic marketing potions that can be poured onto your church or ministry to somehow resolve your messes. While marketing may help expose you to more people in your community, it can't eliminate systemic problems related to your vision, purpose, mission and vibe. Those need to be dealt with at a different and deeper level—the level of DNA.
ChurchJuice: Myth: you can just ignore marketing. Everything a church does says something about who they are. Why not be intentional?
ChurchJuice: Myth: I guess I'm a big M marketing kind of guy. An unkept building says something just like a fancy postard.
Steven Fogg: If your church culture is broke. No amount of marketing will fix it. Get back to basics.
Related posts
Church Marketing Myth No. 1
Church Marketing Myth No. 2
Church Marketing Myth No. 3
Church Marketing Myth No. 4
Church Marketing Myth No. 5
Church Marketing Myth No. 6
Church Marketing Myth No. 7
Church Marketing Myth No. 8
…………………………………………………………………………………………………………………………………………….
Follow me on Twitter | Say G'day on Facebook | Subscribe to RSS
A church (like any organisation or business) is simply a bath tub. Marketing is the tap. If you turn the tap on without putting in the plug, you just get throughput. If your goal is throughput ie catch-heal-equip-release, then no plug is cool. But I don’t know many churches that are deliberately intentional about anything after the catch phase – but they still have no plug. For marketing to be anything more than an injudicious waste of money, the nets have to be mended first. If you want to make your church a place to come, first make it a place that people want to stay in community. That’s your plug, then you can turn on the tap. Oh and guess what…if your church is a place that people want to be at, they will bring their friends as well – organic grass roots marketing. So a good plug actually acts as a tap in itself.